Lockdown kitchens became havens for culinary exploration, transforming home bakers and amateur chefs into sourdough masters and plating virtuosos. Reddit, a hub for passionate communities, brewed up a social media campaign highlighting a place where food lovers could come together, share their edible masterpieces, and celebrate the joy of community cooking. Reddit promoted the ads on Instagram, Snapchat and Facebook.
My roles on this project were animation direction and video editing.
Boards / Styleframes
Credits:
Creative direction: Reddit
Animation direction: David Diaz
2D animation: David Diaz
