Microsoft Edge has redefined personalized workspaces. The campaign highlighted Edge’s ability to organize and streamline tasks, making it an essential tool for modern workers. Vibrant colors, sleek design, and large, bold fonts were key elements in the creative direction, ensuring that the message was clear and engaging. The campaign also emphasized Edge’s user-friendly interface and its potential to enhance productivity, positioning it as the go-to browser for a new generation.
I was responsible for the animation direction and the music cutdowns.
Boards / Styleframes
Credits:
Creative direction: Indigo Slate
Animation direction: David Diaz
2D animation: David Diaz
